E-commerce has become an integral part of the sneaker industry today. The prevention of replica goods is not only for the benefit of the consumer, but also the industry itself. IVA presents a ground-breaking methodological process to give consumers the peace of mind for obtaining an authentic product. Through the service of Fake Busters, its aim is to change the dynamics of how products are exchanged through a transparent procedure to ensure authenticity.
Fake Busters’ Tokyo verification lab. The state-of-the-art facility houses technical equipment for in-depth verification. The daily operations of the lab are led by Fake Buster's verification associates.